all of which will be enabled by an increase in the number of content teams using agile approaches to manage their work. . Andrea fryrear, founder and chief content officer, fox content see the gaps we will have an entire generation of marketers with no experience in direct marketing. This will be a much bigger problem than many organizations anticipate. Jonathan kranz, director, kranz communications don't be comfortable i read an article about a company in the uk that started using albert (an ai-based marketing platform) for their search engine marketing - ppc, adwords, social advertising.
It worked so well that they ended up quitting their agency. This will become commonplace quickly. Gini dietrich, ceo, arment dietrich #contentmarketing 2022 will see agencies replaced by ai tools, says @ginidietrich. #cmworld click to tweet upgrade whatsapp number list your formats don't show, do it instead of showing people how to do something, we will have to shift our content marketing to helping people do it. For example, rather than writing an article about seo, neil patel created a utility to review seo on a website. Today, we write long and detailed content,
because these items are shared and linked to more and therefore rank well in google. But most people don't read long blog posts, so content doesn't actually provide value because readers (potential customers) don't implement what we write. We need to make it easy to implement what we share and help people do instead of showing people how, to have a better impact. Ian cleary, founder, razorsocial engage in real time the rise of the live experience - it's not just about streaming to passive audiences, but really leveraging participation to build stronger communities. This is how brands can become hubs, the same way retailers become community hubs by