Yes, the organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network visited by more than a billion users every day. Facebook will show more funny videos and baby photos posted by family and friends instead of news and other marketing content from brands, companies and publishers. How bad is organic engagement on Facebook? On average, it's somewhere in the neighborhood of less than 1%. Yikes. Once in a while, one of your posts can still get tons of organic engagement. But it quickly becomes an impossible mission. Facebook: Unhackable . Facebook's algorithm is powered by machine learning. While I don't know the secret formula that Facebook uses, we know from a computational perspective that machine learning algorithms learn by testing and determining how people respond to those tests.
Advertising Continue reading below Conclusion: If people really like your content and engage with it, they are more likely to see more hair masking service of this type of content in the future. The reverse is also true: if you post garbage, and people don't engage with it, those people are even less likely to see your stuff in the future. More engagement (i.e. shares, comments, likes) means more visibility in Facebook's News Feed. Facebook's algorithm is more likely to give posts that resonate well more visibility, to audition them in front of more people. In fact, Facebook ads, Google AdWords, and even organic search work the same way. So what is the solution? Your mission, should you choose to accept it, is to mitigate the loss of the latest Facebook newsfeed algorithm. You need to increase your organic engagement rates.
Let's meet your new weapons - the five crazy hacks that will help you do the said impossible: hack the Facebook News Feed algorithm. Advertising Continue reading below Note: some of these hacks involve spending some money. Others are totally free. All are totally worth your time. Facebook Newsfeed Hack #1: Preferred Audience Targeting Listen up: Preferred Audience Targeting is a brand new Facebook feature that works like ad targeting, but for your organic posts. It's true; this new feature allows you to target your organic updates for free as if they were ads . Facebook lets you target your update so that only the people most likely to be interested in your update see it.