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mim akter
Apr 28, 2022
In Song Writing
These are shown in Industry Email List figure 3. Figure 3. Strength of Johan Derksen and Akwasi categorized associations. Figure 3. Strength of Johan Derksen and Akwasi categorized associations. We zien dat bij beide merken de associaties over de categorie (zanger/rapper en analist) het sterkst is. Dit komt overeen Industry Email List met onze bevindingen dat 40-60% van de respondenten een categorie-associatie heeft. In sterkte komen associaties over de negatieve functionele attitude op de tweede plek bij beide Industry Email List merken. Maar bij Johan Derksen zijn die veel sterker (44% bij Johan Derksen ten opzichte van 28% bij Akwasi). Dit betekent dat respondenten negatief zijn ten opzichte van wat Johan Derksen doet. Hier staat tegenover dat Industry Email List een groter deel juist positief is ten opzichte van wat Derksen doet dan Akwasi (25% versus 12%). Ofwel: bij Derksen de vierde plek in sterkte en bij Akwasi op de achtste plek. A third difference is the negative symbolic attitude associations, which are stronger with Akwasi than with Industry Email List Johan Derksen (18% versus 12%). That means people are negative towards what Akwasi means to them. But the main difference between Akwasi and Derksen is that Derksen has much Industry Email List stronger attributes than Akwasi: 48% versus 18%. Derksen has characteristics that almost half relate to him compared to Akwasi, with not even a fifth part having a characteristic that identifies him. Byron Sharp would call these Industry Email List distinctive brand assets : properties that lead to direct identification of the brand and are decisive for the creation of mental availability. One of the two pillars driving brand growth, according to Sharp (the other being physical availability, for a detailed description, see the Kruidvat Industry Email List brand roast ). Keller states that brand differentiation occurs when a brand has strong, positive and unique associations. We just looked at the strong associations. Time to see what associations Industry Email List those are, how they are charged (positive or negative) and whether they are unique to the brands or shared with other brands.
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